Launched with the legendary Willie Nelson, "On the Road Again" is a Live Nation program designed to support touring artists & crew at the club level. On the Road Again has distributed tens of millions of dollars to over 9,000 artists and counting.
Launched with the legendary Willie Nelson, "On the Road Again" is a Live Nation program designed to support touring artists & crew at the club level. On the Road Again has distributed tens of millions of dollars to over 9,000 artists and counting.
Artists playing in clubs are the backbone of live music. Almost every artist plays clubs at some point in their career. According to live music charts from Pollstar, there are 4,000 venues in the United States, and small venues host about 70% of all shows each year.
These hardworking artists are impacted the most as tour costs rise and fluctuate. Touring is a crucial part of an artist's livelihood, and we understand costs like venue merch cuts take one of the biggest bites out of artists' nightly profits. By removing this core expense, we aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country.
"Touring is important to artists, so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists and help make touring a little bit easier," said Willie Nelson, who generously provided his famous hit song, "On the Road Again," as the anthem for the program.
Artists playing Live Nation clubs will permanently keep 100% of merch profits for each show
A $5 million donation made to Crew Nation supporting crew across the industry facing unforeseen hardship
Supporting the crew who work behind the scenes to make shows happen by increasing minimum wages to $20
On the Road Again is a program created by Live Nation with the legendary Willie Nelson to support touring artists and the integral teams that support them. As the music industry experiences unprecedented growth, Live Nation wants to do more to help the live music careers of artists playing clubs, as well as the hardworking crews that operate behind the curtain.
On the Road Again artist benefits help with core expenses that take the biggest bites out of artists' pockets. These benefits aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country, and include 100% of net merchandise sales for each show at participating venues.