Live Nation is launching a new program with the legendary Willie Nelson called "On The Road Again" to support developing artists & crew at the club level.
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WHY IT MATTERS
Developing artists playing in clubs are the backbone of live music. Almost every artist plays clubs at some point in their career. According to live music charts from Pollstar, there are 4,000 venues in the United States, and small venues host about 70% of all shows each year.
These hardworking artists are impacted the most as tour costs rise and fluctuate. Touring is a crucial part of an artist's livelihood, and we understand travel costs take one of the biggest bites out of artists’ nightly profits. By helping with these core expenses, we aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country.
“Touring is important to artists, so whatever we can do to help other artists, I think we should do it. This program will impact thousands of artists this year and help make touring a little bit easier,” said Willie Nelson, who generously provided his famous hit song, "On the Road Again," as the anthem for the program.
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PROGRAM BENEFITS
On The Road Again has distributed tens of millions of dollars to over 4,000 artists and counting, and will continue rolling out extra support to every artist playing shows at Live Nation’s clubs through 2024.
Extra $1,500 per show in gas & travel cash for all headliners and openers – on top of nightly performance compensation
Clubs will charge no merchandise selling fees, so artists keep 100% of merch profits for each show
$5 million donation to Crew Nation supporting crew across the industry facing unforeseen hardship
Supporting the crew who work behind the scenes to make shows happen by increasing minimum wages to $20 and providing special ‘On the Road Again’ bonuses.
WE’RE HELPING ARTISTS DO WHAT THEY LOVE
MAKING LIFE ON THE ROAD EASIER
The On The Road Again program, developed in conjunction with Willie Nelson, financially assists artists in doing what they love: heading out on the road to play music for their fans.
PUTTING MORE IN YOUR POCKET
The program will enable thousands of artists to generate incremental revenue to ease the financial burden of touring when playing at over 75 participating clubs.
ON THE ROAD AGAIN CONTEST
ABOUT THE CONTEST
Artists that are confirmed to play in at least one of the participating Live Nation venues can enter to win various prizes, including all expenses paid toward your tour bus in 2024. The winner will be selected by none-other than the legend himself,
Willie Nelson.
HOW TO ENTER
Simply fill out the entry form below and tell us why you love making music with your friends out on the road.
House of Blues (Anaheim, CA)
The Parish at House of Blues (Anaheim, CA)
Belasco (Los Angeles, CA)
The Wiltern (Los Angeles, CA)
The Echo (Los Angeles, CA)
Echoplex (Los Angeles, CA)
Riverside Municipal Auditorium (Riverside, CA)
Ace of Spades (Sacramento, CA)
Observatory OC (Santa Ana, CA)
Constellation Room (Santa Ana, CA)
Observatory SD (San Diego, CA)
Voodoo Room at House of Blues (San Diego, CA)
House of Blues (San Diego, CA)
The Fillmore (San Francisco, CA)
CANADA
Midway Music Hall (Edmonton, AB)
Commodore Ballroom (Vancouver, BC)
Danforth Music Hall (Toronto, ON)
Kee to Bala (Bala, ON)
History (Toronto, ON)
Opera House (Toronto, ON)
Velvet Underground (Toronto, ON)
Blue Note (Columbia, MO)
Rose Music Hall (Columbia, MO)
Rose Park (Columbia, MO)
NEVADA
House of Blues (Las Vegas, NV)
NEW YORK
Warsaw (Brooklyn, NY)
Gramercy Theatre (New York, NY)
Irving Plaza (New York, NY)
OHIO
Bogart’s (Cincinnati, OH)
The Cambridge Room at House of Blues (Cleveland, OH)
House of Blues (Cleveland, OH)
NORTH CAROLINA
The Underground (Charlotte, NC)
The Fillmore Charlotte (Charlotte, NC)
The Ritz (Raleigh, NC)
PENNSYLVANIA
Brooklyn Bowl (Philadelphia, PA)
Roxian Theatre (McKees Rock, PA)
Theatre of Living Arts (Philadelphia, PA)
The Fillmore Philadelphia (Philadelphia, PA)
The Foundry at The Fillmore Philadelphia (Philadelphia, PA)
SOUTH CAROLINA
Charleston Music Hall (Charleston, SC)
Music Farm (Charleston, SC)
House of Blues (North Myrtle Beach, SC)
TEXAS
Scoot Inn (Austin, TX)
Emo’s (Austin, TX)
Cambridge Room (Dallas, TX)
The Echo Lounge & Music Hall (Dallas, TX)
House of Blues (Dallas, TX)
House of Blues Bronze Peacock (Houston, TX)
House of Blues (Houston, TX)
The Aztec Theater (San Antonio, TX)
UTAH
The Depot (Salt Lake City, UT)
WISCONSIN
Majestic Theatre (Madison, WI)
High Noon Saloon (Madison, WI)
ARIZONA
The Van Buren (Phoenix, AZ)
CALIFORNIA
House of Blues (Anaheim, CA)
The Parish at House of Blues (Anaheim, CA)
Belasco (Los Angeles, CA)
The Wiltern (Los Angeles, CA)
The Echo (Los Angeles, CA)
Echoplex (Los Angeles, CA)
Riverside Municipal Auditorium (Riverside, CA)
Ace of Spades (Sacramento, CA)
Observatory OC (Santa Ana, CA)
Constellation Room (Santa Ana, CA)
Observatory SD (San Diego, CA)
Voodoo Room at House of Blues (San Diego, CA)
House of Blues (San Diego, CA)
The Fillmore (San Francisco, CA)
CANADA
Midway Music Hall (Edmonton, AB)
Commodore Ballroom (Vancouver, BC)
Danforth Music Hall (Toronto, ON)
Kee to Bala (Bala, ON)
History (Toronto, ON)
Opera House (Toronto, ON)
Velvet Underground (Toronto, ON)
Blue Note (Columbia, MO)
Rose Music Hall (Columbia, MO)
Rose Park (Columbia, MO)
NEVADA
House of Blues (Las Vegas, NV)
NEW YORK
Brooklyn Paramount (Brooklyn, NY)
Warsaw (Brooklyn, NY)
Gramercy Theatre (New York, NY)
Irving Plaza (New York, NY)
NORTH CAROLINA
The Underground (Charlotte, NC)
The Fillmore Charlotte (Charlotte, NC)
The Ritz (Raleigh, NC)
Greenfield Lake Amphitheater (Wilmington, NC)
OHIO
Bogart’s (Cincinnati, OH)
The Cambridge Room at House of Blues (Cleveland, OH)
House of Blues (Cleveland, OH)
PENNSYLVANIA
Roxian Theatre (McKees Rock, PA)
Theatre of Living Arts (Philadelphia, PA)
The Fillmore Philadelphia (Philadelphia, PA)
The Foundry at The Fillmore Philadelphia (Philadelphia, PA)
SOUTH CAROLINA
Charleston Music Hall (Charleston, SC)
Music Farm (Charleston, SC)
House of Blues (North Myrtle Beach, SC)
TEXAS
Scoot Inn (Austin, TX)
Emo’s (Austin, TX)
Stubb's (Austin, TX)
Cambridge Room (Dallas, TX)
The Echo Lounge & Music Hall (Dallas, TX)
House of Blues (Dallas, TX)
House of Blues Bronze Peacock (Houston, TX)
House of Blues (Houston, TX)
The Aztec Theater (San Antonio, TX)
UTAH
The Depot (Salt Lake City, UT)
WASHINGTON, D.C.
The Fillmore Silver Spring (Silver Spring, MD)
WISCONSIN
Majestic Theatre (Madison, WI)
High Noon Saloon (Madison, WI)
WILLIE
ONE LEGENDARY ARTIST
NELSON
ONE0
Legendary Artist
THOUSANDS
Of Artists Will Receive Benefits
MILLIONS
Of Dollars In Extra Earnings
FREQUENTLY ASKED QUESTIONS
FAQ
What is "On The Road Again"?
Live Nation has launched On the Road Again, a new program created with the legendary Willie Nelson to support developing artists and the integral teams that support them. As the music industry is experiencing unprecedented growth, Live Nation wants to do more to help the live music careers of these talented artists, as well as the hardworking crews that operate behind the curtain.
What are the program benefits for artists?
On the Road Again artist benefits help with core travel expenses that take the biggest bites out of artists pocket. These benefits aim to make it easier for artists on the road so they can keep performing to their fans in more cities across the country. The benefits include $1,500 in gas and travel cash per show to all headliners and support acts, on top of nightly performance compensation. Benefits also include 100% of net merchandise sales for each show at participating venues. There is no limit on the number of qualifying shows an artist can play and the benefits add up as artists perform on tour. In all, On The Road Again will invest millions to support artists and benefit thousands of headliner and supporting acts.
